Friday, December 16, 2005

Blinking soup can labels coming to a store near you

Siemens is reporting that they have developed "e-paper" so cheap that it can be used in consumer product packaging. Soon cereal boxes will be plastered with little flashing billboards advertising their great taste or health benefits.

I love technology, but I can't say I'm looking forward to this. Have you ever had trouble talking to someone in a pub because the other person couldn't stop looking at the television over your shoulder? I avoid "sports bars" for this very reason - I go to the pub to talk and drink beer, not to watch TV.

Now, distractions will be everywhere. You won't be able to have a decent conversation in any pub or restaurant, because your buddy won't be able to take his eyes off the sports scores (or news headlines, or stock quotes) flickering across the front of his beer bottle.


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